During the last decade, Google has become the dominant force in the web , processing over one billion search requests per day. However, the Google Internet domain extends only to the PC, which are slowly being replaced by mobile devices , with over 3 times more mobile devices than desktop computers that are sold each year. The Android is Google strategy to extend its reach in the mobile market is rapidly expanding.
The property 's open source Android is unique selling point of Google . Google acknowledged that the mobile experience is mostly inferior to the desktop experience , because of the restrictions imposed on mobile application developers . Apple have been known manufacturers iPhone for refusing to approve third party programs because they replace the integrated functions of the iPhone. Android is a completely open platform that will allow developers to create applications that call for the use of any of the fundamental characteristics of a headset. Android also aims to give developers the tools to innovate, to allow applications to information from a variety of sources such as the Internet or other mobile device users combined.
The Android operating system aims to bring the experience of users enjoy on desktop PCs for the mobile world . Mobile devices operate in a closed system where only applications approved by the manufacturer can be installed on devices. Mobile application developers are forced to obtain code signing certificates , which cost time and money. With Android , developers will be able to install any application they develop instantly. Reducing development costs market opens new developers . Since Android's success depends on how third-party developers react with the open system , the most capable developers to develop for the system , the better for Google .
Google has an empire of 16 billion dollars of advertising on the web and seeks to transfer this to mobile devices . Although smaller screens pose a challenge to advertising space , mobile devices also offer new opportunities , since due to its location based alert mobile nature can be used to market the services closer to potential customers. All Android devices will be constantly connected to the web to take advantage of location-based services .
For all the promise of Android, there are several obstacles to its success , some of which have already begun to affect your chances of success . The biggest obstacle to the success of Android is the slowness with which the network providers are adopting Android devices. In 2008, when Google launched its first mobile device T -Mobile, which was widely thought that they would quickly go into partnership with companies largest mobile networks, such as Verizon and AT & T. Their failure to do this has led a slow uptake of Android consumer devices , such as T -Mobile is only the fourth largest carrier in the U.S. .
The mobile network providers may also be reluctant to enter into partnership with Google because several applications developed for Android completely circumvent their services results in a loss of income. The greatest example of this is Google Voice , which allows users to send text messages through a data plan for your phone. This means there is no need for a Google Voice user to have a text messaging plan with your network from Google Voice offers what is essentially free text messaging .
The Android operating system has also encountered resistance from manufacturers for a number of reasons. Some manufacturers believe that the mobile operating system open source endangers their own applications pre - packaged as network operators and users can completely re- customize an Android phone , which makes manufacturers own applications useless. To compete effectively manufacturers want to be able to differentiate their phones and have a unique identity .
Some manufacturers fear the emergence of a mobile operating system without any license fees could lead to an influx of new manufacturers in the market as license fees act as a barrier to entry of new firms . This will result in a loss of market share for existing businesses .
Google Android has fulfilled part of the promise it had when it was first introduced . It has led to new and innovative applications that are being developed and more developers are allowed to enter the market. However, it is still up to its potential. If you want to succeed you need the support of more manufacturers and suppliers of the Android mobile network. In November and December 2009 from Verizon and Motorola released a new Android phone, which is a step in the right direction . Google has the clout and vision to completely revamp the mobile market and with the help of its hardware partners , which is likely to succeed .
Integrous are one of the companies developing the UK's leading mobile applications. Offering a range of award-winning services of development of mobile applications for Windows Mobile, iPhone development , Blackberry , Symbian, J2ME and Android platforms applications.
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